This results in a concoction that, when cooled and cut into blocks, result in the general form of soap that is seen in bathrooms all over the world. “How a cardboard box is made” The Manufacturer (2014) https://www.themanufacturer.com/articles/how-a-cardboard-box-is-made/, Cradle to Grave Analysis: Embedded Energy within a Dove Soap Bar. The personal care industry has experienced tremendous growth in the recent decade, with the advent of deodorants and antiperspirants into the market. Soap Production (CDI, 1995, 70 p.) NGO.http://www.nzdl.org/gsdlmod?e=d-00000-00---off-0edudev--00-0----0-10-0---0---0direct-10---4-------0-1l--11-en-50---20-about---00-0-1-00-0--4----0-0-11-10-0utfZz-8-00&cl=CL1.19&d=HASH4433a1e037444ddb56a0c1.10&x=1, 12. If enough of the people are aware of the significance by which a simple object such as bar soap has on the environment, it can spur more rapid changes in the methods and energies companies use not just in the production of Dove bar soap, but in every product that is sold in the convenience store. Once the bar soap is used it can be re-used several times until the soap is used entirely. “Dove Ingredients Explained.” Alabu Skin Care, http://www.alabu.com/dove-ingredients/, 3. So long as there is a demand for their product, they will have to ship it to the consumer and carbon emissions will be present. Hence testimonials became even more critical for the success of the brand, say HUL executives. Palm oil is used to create secondary raw materials like lauric acid which is found naturally in palm oil, the latter is used as a surfactant and cleansing agent [2]. But an act as daily as personal hygiene based on soaps and / or detergents is highly damaging to the planet and seems to go more … Continue reading "The environmental impact of … Unilever doesn’t finish their ambitions at the production level, they know and understand the impact that transportation has on the environment. The boiling alone may take several days, consuming large amounts of thermal and electrical energy. For any product to maintain its successful run in the market, it should have stable political environment. While there is a much longer list of complex materials that vary in structure, form, and name, the list can be condensed into a few major raw materials. So let’s start with the dove soap ingredients, benefits, review and know the bathing bar from top to bottom. Dove is managed by its parent corporation Unilever, who facilitates the manufacturing and shipping of Dove and many other popular brands. This is the fourth part of a five-part article on industrial soaps. Dove is one of the most trusted and loved beauty brands across the globe. The inferred sum of the energy consumption throughout the entire process is staggering. “Transforming the Palm Oil Industry”, Unilever, https://www.unilever.com/sustainable-living/reducing-environmental-impact/sustainable-sourcing/transforming-the-palm-oil-industry/. The product of interest, Dove bar soap, is made using a lengthy list of synthetic detergents or lyes and oils throughout its production [2]. Liquid soap, on the other hand, will always come in a plastic bottle. Harmful to the environment: Most of the dust on our skin is removed thanks to the soap that we use for the sole purpose of cleaning it but in the process, we may be causing more harm to our environment in the process. “ Soaps & Detergents: Manufacturing” American Cleaning Institute, https://www.cleaninginstitute.org/clean_living/soaps__detergents_manufacturing.aspx, 7. 1. To conclude, the above Dove PESTLE Analysis highlights the various elements which impact its business performance. The user would just dispose of the packaging in the recycle bin and the plastic components are melted and can be used in other new products. Soap has been used to maintain personal hygiene as far back in history as the elite upper class of Ancient Rome and Greece, who experimented with different oils to clean their skin. Instead of chemical-laden fragrances, Dr. Bronner’s Baby Unscented Soap uses olive oil, perfect for those of us exposed… Laundry pods can also bring harm to marine life, have potential cancerous side affects, and aren't packaged sustainably. 97, 2016, pp. They take pride in making their business model as sustainable as possible, “In 2017, our factory sites reduced CO2 emissions from energy by 47% per ton of production compared to 2008(Unilever).” Throughout hours of research there was unfortunately not any more specific statistical information regarding the Dove Beauty Bar alone in regard to factory specific CO2 emission reduction. “Carbon Pollution from Transportation.” EPA, Environmental Protection Agency, 17 July 2017. www.epa.gov/transportation-air-pollution-and-climate-change/carbon-pollution-transportation. Palm plantations are sprouting up at alarming rates across South East Asia, but in order to do so rainforests need to make way. Palm fruits are boiled and pressed resulting in crude palm oil that is then refined and further processed, sold, and shipped to companies such as Dove. Apart from the soap, a by-product - glycerin - forms during the chemical reaction.” [11]. Dove, the name is not new or unknown to any one today; the company manufactures its products in several countries and India is one of them. The race, color and caste are not concerned at all. “Is Harvesting Palm Oil Destroying the Rainforests?” Scientific American. Soaps are chemical products called surface-active agents or surfactants, these products are “well-known for their detergency, which is due to a reduction in water surface tension which removes the dirt by wetting, emulsification, lathering, and removal” [11]. Although the exact recipe for the production of Dove soap bars remains undisclosed, common large scale manufacturing use a soap-making technique known as the continuous method. For Dove products overall, the Environmental Working Group (EWG), a non-profit group dedicated to bringing transparency to consumer beauty and personal care products, rates them between a 3 and 8 on a sliding hazard scale of 0-10—10 being the most dangerous health risk to humans, animals and/or the environment, depending on the product . “How to Recycle Cardboard.” Earth911.Com, earth911.com/recycling-guide/how-to-recycle-, “Sodium Palm Kernelate.” Home, www.tomsofmaine.com/our-promise/ingredients/sodium-. There was also no way to find out about any factory specific conditions for the workers or waste water. Ingredients”, MARCEL FRIEDMAN, PhD. Small decisions such as whether to use liquid or bar soap can have a big impact on your environmental footprint. “Soaps and Detergents Book”. Brand image and brand equity have become important to retail sales and market share in a hyper competitive market environment. They remain in the environment for centuries after their use. This portion of the life cycle analysis of Dove Beauty Bar was beneficial but further research should be done if more specific information to the product becomes readily available. Any harmful warnings should be displayed on the product itself. “Dove, White Beauty Bar” Smart Label, https://smartlabel.labelinsight.com/product/2746633/nonFoodIngredients, 4. The fate of dove depends on the fate of Unilever as a brand. “Soap”. So many soaps contain a variety of fragrances and chemicals that have the potential to harm the environment. Wrongful promotion of the product can lead to penalty. “Never, Ever Use Soap in a Lake.” TreeHugger, Treehugger, 11 Oct. 2018. www.treehugger.com/clean-water/never-ever-use-soap-lake.html. So let’s start with the dove soap ingredients, benefits, review and know the bathing bar from top to bottom. Due to the fact that the palm oil industry is present on tropical islands, it would be most logical to use freight ships to transport palm oil to corresponding Dove factories. “Waste & packaging” Unilever, https://www.unileverusa.com/sustainable-living/the-unilever-sustainable-living-plan/waste-and-packaging/index.html, 11. Once the cardboard box is sent to a recycling facility, “the cardboard is baled and sent to a mill, shredded into small pieces, and put into a pulping machine to introduce water/chemicals and break down the cardboard into fibers, rolled and dried, then sent off to make new products(Earth911).” The cardboard packaging of a Dove Beauty Bar can and will be used in future products if the consumer chooses to recycle the packaging. It is possible that only freight trains and trucks will be used. On the other hand, I found necessary to mention that Unilever mission to decrease waste regarding their packaging is working, by making the soap’s packaging completely recyclable. In addition, glycerin, which is a by-product formed during the manufacturing of soap, can be repurposed, Unilever re-uses glycerin from other products and incorporates it into other Dove products such as shampoo. The waste portion of the life cycle analysis of The Dove Beauty Bar answers a lot of questions but seems to only entice more questions to be asked. https://www.cleaninginstitute.org/assets/1/AssetManager/SoapsandDetergentsBook.pdf. Antibacterial soaps are about the worst choice when it comes to cleaning your hands or your house. As mention before, Dove’s bar soap is made by the saponification of fatty materials, oils, greases, and tallow, and then "saponified" - by soda to obtain hard soap. Use of such toxic soaps also means that the active chemicals will wind up in the soil and ground water. They are no more effective than plain old soap and water, but pollute the environment and may be contributing to antibacterial resistance.. Instead of chemical-laden fragrances, Dr. Bronner’s Baby Unscented Soap uses olive oil, perfect for those of us exposed… Water is needed to use Dove Bar soap, to create foam to apply to skin. “Soap Manufacturing Technology”, 2nd Edition. “Greenhouse Gases.” Unilever Global Company Website, www.unilever.com/sustainable-. Falotico, Laura. www.scientificamerican.com/article/harvesting-palm-oil-and-rainforests/. But an act as daily as personal hygiene based on soaps and / or detergents is highly damaging to the planet and seems to go more … Continue reading "The environmental impact of … PESTLE Analysis of Dove analyses the brand on its business tactics. This understanding helps to evaluate the criticality of external business factors for any brand. Vegetable oils and animal fat are other raw materials mentioned in the process of saponification. Australia, Simple Scents. EWG scientists reviewed the Dove White Beauty Bar product label collected on December 17, 2019 for safety according to the methodology outlined in our Skin Deep Cosmetics Database. Dove PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. These alkali detergents are most likely synthesized and sold to Dove, and therefore needs to be shipped to a Dove factory. [14]. In addition to the primary raw materials used to make soap, some secondary raw materials are added during the manufacturing process; Sodium Lauroyl Isethionate is added as wetting agent and emulsifier [2]; sodium stearate is added to help keep emulsions from separating into their oil and liquid components [2]; Tetrasodium etidronate is added during the final stages, this substance is used as a preservative and chelating agent [2]; and finally Titanium dioxide is added as a whitening agent, which makes the White Beauty Bar Soap its distinctive white color. The White Beauty Bar Soap is listed as having a variety of ingredients, however the necessary raw materials involved in the manufacture of soap, these are oils and fats, soda lye and some additives like sodium carbonate and perfumes. As environmentally responsible human beings, the best we can do is to research and continue to ask more questions about exactly where and how the common items are produced and what are the different energies are used in the manufacturing a product. For the manufacture of the White beauty bar soap, first palm kernel oil is mixed with tallow, which is fat from cattle, this central combination gives soap its detergency properties. The team identified close to 50 women from uppermiddle class Indian households and handed them trial packs of Dove soap. Political rift between the British and European union was the major news recently. That’s because Dove isn’t soap, it’s a Beauty Bar. In deciding which type of soap to buy, many people give more weight to carbon footprint and toxicity impacts than to land impacts. The manufacturing of dove should not involve killing of any animal be endangered or normal species. EWG’s Skin Deep Cosmetic Database, https://www.ewg.org/skindeep/, 10. Since regular soap and water is just as effective, people should reduce and stop usage of products with triclosan. This process consumes a wide range of distinct types of energies that the general population has the tendency of overlooking. “Chemistry of Soaps and Detergents:Various Types of Commercial Products and Their Ingredients”, MARCEL FRIEDMAN, PhD. This is shown in a new and very comprehensive report of the potential impact on the environment of the enormous amounts of common surfactants used day … The cardboard container is triturated and mixed with recycled paper, cardboard and other components to create new cardboard that can be repurposed. Accessed 2 Dec 2018. The goal of this paper is to evaluate the composition of the materials used to make these bar soaps, and how these materials have an environmental impact throughout the different stages of the life-cycle of the soap with a central focus on Materials. To stop using palm oil would result in a lot more land being cultivated to obtain the same quantity of oil, resulting in a much greater environmental impact. With the focus being on the more common treatment plant the water will first, “go through a primary or mechanical treatment where 60% of suspended solids are removed(Melin).” After the initial step the wastewater goes on to, “a secondary treatment where aerobic bacteria breaks down the soap, detergent…(Melin).” For the final step in the process, “the water goes through a tertiary treatment where it is filtered and disinfected so it can be released back into the environment(Melin).” The Dove Beauty Bar remnants within the water such as sodium tallowate will be broken down by aerobic bacteria in the second phase of the process. Soap’s vegetable-oil roots also mean it packs a bigger impact when it comes to land use. Starting with the primary raw materials needed for the manufacture of the soap, water is needed as a solvent for dissolving the oxidizer, basically, a solvent is always needed, it can either be milk, water or any liquid containing water, this to mix with the oils and make soap. We choose to use palm oil because it is one of the most productive vegetable oils per land area: sunflower, soy and rapeseed all require far more land to deliver the same volume of oil. Plants.” Energy Procedia, vol. Thus, the advertisement is focused mainly on women. When the situation allows for it Unilever has also stated that they, “switch from road journeys to rail and sea freight(Unilever),” which results in lower carbon dioxide emissions overall. This is especially true for a household product such as this one. If Unilever as a brand is not able to keep in pace with these technological changes then the product may lose its customers. “Glycerin Soap & Glycerin.” ChagrinValleySoapAndSalve.com. With a strong correlation between an increase usage of energy to an increase in global greenhouse gas emissions that further induces rapid climate change, this should perturb consumers globally. “U.S. https://www.unilever.com/sustainable-living/reducing-environmental-impact/greenhouse-gases/Our-greenhouse-gas-footprint/. Triclosan and triclocarban don’t degrade. When we talk about pollution, we easily think about air pollution through vehicles or factories, waste such as plastics or hard-to-decompose waste, or even toxic materials for the environment. Gustin, Georgina, et al. Our research highlights several ethical issues with Unilever, including environmental reporting, habitats & resources, palm oil, pollution and toxics, human rights, workers' rights, supply chain management, irresponsible marketing, animal rights, animal testing, factory farming, anti-social finance, controversial technologies and political activities. The political factors in the Dove PESTLE Analysis can be explained as follows: Unilever is the parent brand of Dove. Unilever has partnered with Carrotmob, a nonprofit that uses consumer spending to influence businesses’ environmental impacts, to create sustainability campaigns. A soap production line is made up of tanks and additional equipment for drying and finishing the soap [4]. Unilever, and consequentially Dove, ship their soap bars and other products, using freight trains, trucks, and ships [6]. Depending on the geographic location, distribution plants may reside domestically or internationally. When Unilever was contacted directly for more specific information regarding the Dove Beauty Bar they simply replied back with a link to their website with generalized information. From a simple palm fruit to palm oils, this process alone requires an aggregate of energy sources: thermal, kinetic, mechanical, and chemical energies are used in order to bring palm oils to Dove factories. How products are made. living/reducing-environmental-impact/greenhouse-gases/. While castile soap won’t suit everyone’s hair; if you’re concerned about the amount of chemicals in the products you buy, perhaps it’s worth a try – there are also other more environmentally friendly shampoos now on the market. The longer one chooses to run water while using Dove Beauty Bar, the greater the amount of waste water the factories will have to process, thus contributing more to overall carbon emissions. Antibacterial soaps are about the worst choice when it comes to cleaning your hands or your house. Hence testimonials became even more critical for the success of the brand, say HUL executives. Unilever. Accessed 2 Dec 2018. Although soap is simple in use, the embedded energetic costs due to its manufacturing and shipping methods are significant. Dove is slightly on the premium side of personal well-being product and thus upper middle class are the main target audience. PESTLE analysis is also referred to as PESTEL analysis. The trend of the magnitude of energetic costs only continue to rise moving from the harvesting to the production phase. Sodium palm kernelate is the product of the process in which sodium hydroxide is synthesized with palm kernel oil (Tomsofmaine).” Unilever does not state where they source their palm kernelate, but deforestation is a major problem with the ever-increasing demand of the African oil palm tree. The Dove Beauty Bar is a household name which you can find at any grocery store or pharmacy within the United States. American Cleaning Institute. www.chagrinvalleysoapandsalve.com/blog/posts/glycerin-soap-glycerin/. PESTLE analysis is a framework which is imperative for companies such as Dove, as it helps to understand market dynamics & improve its business continuously. The companies are not associated with MBA Skool in any way. “What is palm oil?”. Following are the social factors impacting Dove PESTLE Analysis: Dove appeals people to look beautiful from both within and outside. “White Beauty Bar.” Dove US, www.dove.com/us/en/washing-and-bathing/beauty-bar/white-beauty-bar.html. www.unilever.com/sustainable-living/reducing-environmental-impact/greenhouse-gases/reducing-transport-emissions/. Unilever will continue its mission to reduce carbon emissions when transporting their Dove Beauty Bar, but the reduction of waste does not solely fall on the producer of the good, but the consumer as well. “Factory Farms Put Climate at Risk, Experts Tell World Health. [11]. A healthy product at the core. Unilever has an ambitious mission to become completely carbon positive by 2030. Officials.” InsideClimate News, InsideClimate News, 22 Mar. The team identified close to 50 women from uppermiddle class Indian households and handed them trial packs of Dove soap. All three of these methods will have the same destination for the waste water as it goes down the drain in one’s home which is either a septic tank or more commonly a wastewater and sewage treatment plant(Melin). https://www.csx.com/index.cfm/about-us/the-csx-advantage/fuel-efficiency/. While triclosan clearly has many negative impacts on both the environment and humans, the good news is that it is unnecessary for consumers to even use. Soap isn’t just soap anymore; it has to be antibacterial, antifungal and anti-everything else. To manufacture this soap, it is required palm oil and animal fat which the extraction of these materials generate an environmental hazard. MBA Skool is a Knowledge Resource for Management Students & Professionals. In their 2019 Page Society Case Study Competition winning entry, Sarah Dasher and Olivia Zed examine the hits and misses of Dove's Real Beauty campaign. However, Unilever is aware of the amount of carbon emissions they produce in the sector of transportation and have made efforts to reduce the overall amount in any feasible way that they can. Another example of a palm oil derivate is sodium palmitate, which is a salt made by mixing Palmitic acid and Lye and adding water, this secondary material is used for cleansing and creating lather [2]. During my research I learned that there are various forms of manufacturing soap, depending on the final characteristics a company may be looking for, they must consider which materials they should use and must understand the logistics of the acquisition of the raw materials and all the complications it involves. Besides the raw materials and their physical characteristics, I understood that Dove’s soap has a considerable impact on the environment, this seeing it from the materials perspective, this soap is not considered vegan nor animal-free testing. The consumer has a role to play in how the life cycle pans out by deciding how much water to use or whether or not to recycle the cardboard packaging. While triclosan clearly has many negative impacts on both the environment and humans, the good news is that it is unnecessary for consumers to even use. I understood in depth the main primary materials used to make this kind of soap specifically, the origin, how they are extracted, when in the process of manufacturing they are added and what are the properties these materials give to soap overall. This process in its simplest form involves heating the mixture of detergent lyes, salts, and oils, separating byproducts, and cooling the product until it reaches its final state as a bar of soap. While ordinary soaps can strip skin of essential nutrients, Dove Beauty Bar has mild cleansers to care for skin and effectively wash away dirt and germs. Unilever and Dove have started (as of 2017) to ship using rail methods wherever possible [6,7]. These materials are pressed and glued together and then cut for packaging. Plastic waste is one of the biggest environmental threats our planet is facing, and reducing it is a priority for both consumers and business as a whole. The source of energy used while manufacturing can be switched solar or alternate sources of energy. Spitz, Luis, ed. “Greenhouse Gas Emissions from Wastewater Treatment. The average consumer is going to use the Dove Beauty Bar in a shower, a bath, or while washing one’s hands. The packaging used is the least detrimental waste factor for this product, but the acquisition of the raw ingredients used in the product contains the most harmful waste and emissions potential. Tallow can be found in cattle fat after extraction Tallow is mixed with Lye to create sodium tallowate which is salt of Tallow and it is used for cleansing [2]. “Learn About Sodium Tallowate Before Using It On Your. Consider The Environmental Impact Of Soap Industrial Soaps Are A Necessity BY Brendan O'Brien. Another harmful product is the use of sodium tallowate in the soap bar. There is new innovation in the field of IT, chemical composition of the product, design of the product with each passing day. It has been reviewed & published by the MBA Skool Team. For Dove products overall, the Environmental Working Group (EWG), a non-profit group dedicated to bringing transparency to consumer beauty and personal care products, rates them between a 3 and 8 on a sliding hazard scale of 0-10—10 being the most dangerous health risk to humans, animals and/or the environment, depending on the product (8). Unilever. The waste portion of the life cycle analysis of The Dove Beauty Bar answers a lot of questions but seems to only entice more questions to be asked. This is mainly due to Dove not having more specific information readily available online or per request to do a more well-rounded analysis. 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